About: Stanley Black & Decker is a world-leading American manufacturer of tools and household hardware and provider of security products.
Brief: The printed works designed for B&D were in both cases part of off- and online promotion of marketing campaigns. Praktiker: To design the graphics for the European Christmas campaign exclusively for Praktiker. The campaign included an ad placed in the Praktiker leaflet, a series of Facebook posts, a print invitation to the company’s Christmas events and a gift voucher for specific products. Leroy Merlin: To design the scratch for a print scratch campaign that would promote a newly-launched drill as part of the Stanley Black&Decker collaboration with Leroy Merlin.
STANLEY BLACK & DECKER -