About: Italian restaurant situated in the Northern suburbs of Athens known for value-for-money menu, especially its homemade pasta and handmade pizza.
Brief: The main concept of this project was, starting from the key elements of the restaurant’s existing brand identity, to create a new one that would retain the same character only adapted into the new philosophy of the restaurant – quality food at friendly prices. The combination of austere black and contrasting yellow made the logo effortlessly smart. For the menus, flexibility was essential; their design had to be functional so that it would allow easily adding and removing pages as frequently as needed.
Fun Fact: Freshdesign team took part in the project presentation photoshoot at the restaurant – of course, we then enjoyed a well-deserved meal to reward our hard work!